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"We’ve seen increased visibility, stronger online presence, and significantly better search rankings. They truly understand how to help a business grow and scale through smart, strategic digital solutions."
The Problems We Keep Seeing
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$1,600+ Wasted
Spent on Facebook ads over 2 months that brought 9 calls, 2 appointments, zero patients who stayed
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40% Drop
In new patient calls when Google buried them for violating medical advertising guidelines
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Rankings Tanked
From page 1 to page 3 after $8k redesign removed all service pages
Most agencies marketing wellness centers never checked if the landing pages mentioned the actual treatments. Just took the money and ran generic "wellness center" campaigns that could've been for a yoga studio or a juice bar.
That's the problem with most marketing agencies. They treat wellness centers like they're selling shoes online. But you're not selling shoes. You're asking people to trust you with their hormones, their weight, their health problems that other doctors ignored for years.
Google Changed Everything in 2022
They call it YMYL – Your Money or Your Life. Basically, if your business affects someone's health or finances, Google holds you to way higher standards than a pizza shop.
I've seen wellness centers get their entire Google presence deleted because some marketing intern posted about HRT results without the right disclaimers. One clinic lost 40% of their new patient calls overnight when Google decided their website looked "too salesy" and buried them on page four.
Most marketing agencies don't know these rules exist. They're still using tactics from 2019 that'll get you penalized today.
YMYL - Your Money or Your Life
Google applies stricter quality standards to medical and wellness content. This means:
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Does your content actually help people make informed decisions?
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Are you being honest about what treatments can and can't do?
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Do you have real credentials, or are you just rewriting WebMD articles?
Why Most Marketing Fails Wellness Centers
$8,000
Wasted on a "beautiful" redesign
Rankings dropped from page 1 to page 3 in two weeks because the designer removed all service pages to "keep it minimal." Google had no idea what the clinic actually did.
What Doesn't Work
Paying for a new website that looks pretty but has zero local SEO. Running ads that say "Transform Your Life!" without mentioning you do hormone therapy. Hiring someone's nephew to "handle social media" who posts stock photos of people doing yoga.
One clinic paid $8,000 for a website redesign. Beautiful site. The problem? The designer removed all the service pages to "keep it minimal." Google had no idea what the clinic actually did. Their rankings dropped from page one to page three in two weeks.
What Actually Works
Real content about actual treatments. Not the corporate nonsense that sounds like a lawyer wrote it. I mean stuff like "Here's what happens during your first testosterone consultation" or "Why we check thyroid levels before starting weight loss programs."
Google wants to see you know what you're talking about. That you've actually treated patients. That you understand the problems people are searching for at 11pm when they can't sleep because they've gained 40 pounds and don't know why.
Real Content
Answers actual patient questions
"Here's what happens during your first testosterone consultation" or "Why we check thyroid levels before starting weight loss programs" - not generic corporate nonsense.
You vs. National Telehealth Companies
Most wellness centers compete with national companies that have million-dollar marketing budgets. You can't win that fight with their tactics. But you've got something they don't.
Them
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Million-dollar budgets
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50-person marketing teams
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Thousands of backlinks
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100 blog posts a month
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Generic, cookie-cutter content
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Zero local knowledge
You (Your Advantage)
✅ You're actually local
✅ You know the neighborhoods
✅ Understand your community
✅You see real patients in person
✅You know seasonal health patterns
✅You build real relationships
15-20 calls → 40-50 calls per month
Same budget. Better local targeting. We built content around what people in their retirement community actually searched for: "low energy after menopause," "weight gain after 50," "hormone testing near [their area]"
❌ No posts about new services
❌ Three reviews from two years ago
❌ Photos that look like they were taken with a flip phone from 2010
❌ Hours that haven't been updated since COVID
❌ Service list that says "wellness services" instead of listing real searches
Position 7 → Position 1
Took 8 weeks. Minor changes to their website, optimized their Google profile, added service details, posted weekly updates, got them asking patients for reviews, uploaded new photos every month. Inbound calls doubled in just 2 months.
Why Your Google Business Profile Matters Just As Much As Your Website
Most wellness centers treat their Google Business Profile like an afterthought. They set it up once, upload a logo, and forget about it. Meanwhile that's the first thing potential patients see. Before your website. Before your Facebook page. Before anything else.
The Review Problem (And How to Fix It Without Being Weird)
Here's an uncomfortable truth: wellness centers need reviews, it increases click-through rate like crazy, but asking for them feels awkward. Especially when you're treating sensitive stuff like hormone issues or weight problems.
You can't hand someone a card after their testosterone injection and say "Leave us a five-star review!" That's weird. But you also can't just hope people remember to review you three weeks later.
The clinics that do this well make it part of their follow-up process. Not pushy. Just natural. A text message two weeks after their first appointment: "How are you feeling since starting treatment? If you're happy with your care, sharing your experience helps other people find us."
You're not asking for a favor. You're giving patients who actually like you an easy way to help others in their situation.
40 New Reviews In 3 Months
One clinic owner told me she was uncomfortable asking for reviews because "it felt salesy." I asked her if she believed in her treatments. If she thought they helped people. She said of course. So I asked why she didn't want other people to know that. She started asking. Within three months they had 40 new reviews. Almost all of them mentioned specific staff members by name. Talked about actual results. The kind of detailed reviews that Google loves and that actually convince people to call. (See Case Study)
The Ad Problem Most Agencies Won't Tell You About
Running ads for wellness centers is hard. Like, genuinely difficult. Google has strict rules about what you can and can't say in medical ads, even if you have a LegitScript certification. Sometimes Facebook ads even worse – they'll reject your ads for reasons that make no sense, then approve the exact same ad three days later.
Healthcare Ad Compliance Minefield
Most agencies don't want to deal with it. They'll take your money and run basic awareness campaigns that get impressions but no calls. Or they'll run ads that violate Google's policies and get your account suspended.
Usually it's something simple like using the word "cure" or making claims about results that Google considers medical advice. But if your agency doesn't know the rules, you're gambling with your ad account.
Words That Get Ads Rejected:
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"Cure"
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Claims about results
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"FDA-approved" (for off-label)
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Specific health claims without disclaimers
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Prescription language (without proper certifications)
What Actually Works:
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Consultation language
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Compliant ad copy
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Educational content
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Understanding the difference between promoting a treatment and making an illegal health claim
The agencies that are good at this stuff know exactly what you can say and what you can't. They know how to write compliant ads that still convince people to click.
What You Should Actually Expect From Marketing
Weeks 1-2
Setup & Strategy
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More Qualified Calls
People who actually want your services
Weeks 3-8
Optimization & Testing, more traffic, calls leads
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Better Rankings
Improvement in 30-90 days
Weeks 9-12
Results Start Compounding
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ROI
Marketing should bring revenue, not vanity metrics
Month 4+
Consistent Growth
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Clear Tracking
You'll know exactly where calls come from
Good marketing for a wellness center should bring you more qualified leads than you're getting now. Not traffic. Not impressions. Not "brand awareness." Actual phone calls from people who want your services and can afford them.
If your marketing person can't tell you how many calls came from your website this month, they're not doing their job. If they talk about "engagement" and "reach" instead of appointments and revenue, find someone else.
You should see results in 30-90 days. Not overnight. Not in a year. Two to three months of consistent work should show improvement in where you rank, how many calls you get, and how much those calls cost you.
Compliance: The Thing Nobody Wants to Think About
This part's boring but it matters: wellness centers operate in a gray area between medical and aesthetic services. The rules about what you can advertise are complicated and they change.
What You Can't Do (Without Getting in Trouble)
You can't make specific health claims without evidence. You can't use before/after photos without disclaimers in some states. You can't target certain demographics for certain treatments. You can't say stuff is "FDA-approved" if it's off-label use.
Most marketing agencies don't know any of this. They'll create content that puts you at risk because they treat you like any other client.
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No Illegal Health Claims
Can't make specific health claims without evidence
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Demographic Targeting Restrictions
Can't target certain groups for certain treatments
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Before/After Photo Rules
Require specific disclaimers in some states
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FDA Approval Language
Can't say treatments are "FDA-approved" if they're off-label use
Your marketing person should know what you can and can't say. They should ask you questions about compliance. They should make you nervous sometimes because they're being too careful, not because they're being reckless.
A Marketing Team That Genuinely Understands Your Industry
You don't need the biggest agency. You don't need the one with the fanciest website or the 50-person team. You need someone who's worked with wellness centers before. Who understands the difference between BHRT and GLP medication. Who knows the difference between functional medicine and aesthetics. Who won't make you explain what peptides are or why cash-pay pricing matters.
Questions to Ask
✅ Have you worked with wellness centers before?
✅ What results did you get for them?
✅ How long did results take?
✅ What compliance challenges did you navigate?
✅ Can you show me actual numbers from other clients?
✅ Do you understand the difference between functional medicine and aesthetics?
Red Flags to Watch For
🚩"You'll be on page one in 30 days guaranteed."
🚩"We'll get you 100 new patients next month."
🚩Won't show you real client numbers
🚩Doesn't ask about compliance
🚩Treats you like any other client
