A weight loss clinic owner in Reno, Nevada contacted us in October of 2025. She'd been running Facebook ads for three months straight. Spent almost $4,000. Got maybe 12 calls total. She had an SEO agency charging $1,600 a month. Still wasn't in the top results on Google or AI searches.
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The agencies she hired never mentioned that Facebook has strict rules about weight loss advertising. They used before-and-after photos. They made claims about "guaranteed results." They targeted anyone who liked fitness pages.
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Every single ad got rejected at least once. Some got her account flagged. And the ones that did run? They attracted people looking for quick fixes who balked at the consultation fee.
That's the problem with most marketing agencies. They treat weight loss clinics like they're selling gym memberships. But you're not selling gym memberships. You're offering medically supervised treatment programs that require lab work, provider visits, and ongoing monitoring.
Why Medical Weight Loss Marketing Is Different
The weight loss market is projected to hit $400 billion by 2030. GLP-1 medications like semaglutide and tirzepatide are driving huge demand.
Patients are searching for "semaglutide near me" and "medical weight loss clinic" in record numbers.
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But here's what most marketing agencies don't tell you.
Google and Facebook Have Strict Rules
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Google won't let you run ads for prescription medications unless you have LegitScript certification. Even then, you can't use drug names like Ozempic or Wegovy in your ad copy without jumping through hoops.
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Facebook is even worse. They reject ads with before-and-after photos. They flag anything that "generates negative self-perception." They'll shut down your ad account if you make claims about specific weight loss results.
How We Market Weight Loss Clinics Differently
We only work with medical wellness businesses. That means we know the rules before we write a single ad or publish a single web page.
Compliant Ad Campaigns That Actually Run
We know exactly what you can and can't say in weight loss ads. We write copy that passes Facebook's review process the first time. We set up targeting that reaches people actively looking for medical weight loss solutions, not people who just want to lose 5 pounds before vacation.
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Our Meta ads focus on the consultation, the medical supervision, the personalized approach. Not miracle promises. Not dramatic transformations. Just honest messaging about what your clinic actually offers.
SEO That Attracts Ready-to-Buy Patients
Calls Go From 12-15 To 35-40
When someone searches "semaglutide clinic near me" or "medical weight loss doctor [your city]," they're not looking for tips. They're looking for a provider. Those are the searches we target.
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We build content around:
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Specific treatments you offer (GLP-1 programs, tirzepatide, medical supervision)
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Your service areas and locations
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Questions patients ask before booking (cost, what to expect, how it works)
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Conditions that lead people to medical weight loss (failed diets, metabolic issues, health concerns)
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This isn't generic "lose weight fast" content. It's specific answers to what your actual patients search for.
Google Business Profile That Converts
Most weight loss clinics have their Google Business Profile set up wrong. Wrong categories. Old photos. No posts. Three reviews from 2022.
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We fix all of that. Proper categories so Google knows you offer medical weight loss services. Weekly posts about your programs. A review system that gets you consistent new reviews from happy patients. Photos that show your actual clinic, not stock images of people running on beaches.
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One weight loss clinic went from position 8 to position 2 in Google Maps within 10 weeks. Their consultation requests doubled. Same services. Same location. Just better Google visibility.
Common GBP Problems We Fix
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No posts about treatments or specials
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Five reviews from a year ago
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Photos that look like stock images from 2015
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Hours listed wrong
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Service list just says "medical spa services"
Result: Position 12 → Position 1-2 in 8 weeks. Consultations: 10 → 30+ per month.
The GLP-1 Marketing Challenge
Semaglutide and tirzepatide changed the weight loss industry overnight. Patients who never considered medical weight loss are now actively searching for these medications.
But the marketing is tricky.
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You can't just run ads saying "We have Ozempic!" Google and Facebook will reject them. You can't make claims about how much weight patients will lose. You can't use the drug manufacturer's imagery.
The Natural Approach
What you can do is position your clinic as the trusted local provider for patients researching GLP-1 options.
Educational content about how these medications work. Clear information about your medical supervision. Content that answers the questions patients Google at 11pm when they're deciding if this is right for them.
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We've helped clinics become the top local result for GLP-1 searches in their area. Not by gaming the system. By creating genuinely helpful content that Google recognizes as authoritative.
The Advertising Compliance Stuff Nobody Wants to Talk About
Weight loss marketing has rules. Lots of them. And they're enforced more strictly than almost any other industry.
What You Can't Say
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"Lose X pounds in X weeks"
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"Guaranteed results"
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"FDA-approved" for off-label uses
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Anything that implies negative self-perception
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Before-and-after photos on Facebook
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Specific drug names in Google Ads (without certification)
What You Can Say
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"Physician-supervised weight management"
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"Personalized treatment plans"
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"Consultation for weight loss"
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"Book your consultation"
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Educational content about how treatments work
What to Expect Working With Us
If your marketing person can't tell you how many consultation requests came from your website this month, they're not doing their job.
Qualified Leads, Not Vanity Metrics
Good marketing should bring you more qualified consultation requests. Not likes. Not impressions. Not "brand awareness." Actual bookings from people who want your treatments and can afford them.
Results in 30-90 Days
​Not overnight. Not in a year. One to three months of consistent work should show improvement in where you rank, how many requests you get, and how much those requests cost you.
​ROI That Makes Sense
If you're spending $2,000 a month on marketing and it's bringing in less than $8,000 in treatment revenue, something's wrong. Either the marketing isn't working, or you're attracting the wrong people.
If they talk about "engagement" and "reach" instead of bookings and revenue, find someone else.
Our Team Genuinely Understands Your Industry
You don't need the biggest agency. You don't need the one with the fanciest office or the 50-person team.
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You need someone who's worked with medical weight loss providers before. Someone who won't make you explain every treatment or why your industry is different.
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Understands the difference between Tirzerpatide and Tesamorelin.
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Won't make you explain what a typical consultation looks like
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Understands why clients ghost after getting a price quote
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Has worked with Doctors & Nurse Practitioners before
But when you find someone who knows what they're doing, it changes everything.
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You stop worrying about where your next consultation is coming from.
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You start having the opposite problem—how to handle all the booking requests without hiring more staff.
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That's what actually good marketing does. And that's what your practice deserves instead of the overpriced garbage most agencies are selling.
