Local SEO for Wellness Centers & Med Spas
Stop losing patients to competitors who show up first on Google. We get hormone therapy clinics, med spas, and weight loss centers to the top 3 when people search for your services.
Position 1-3
Google Rankings in 30-90 Days
3-5x
More patient inquiries from local search
Why Patients Can't Find Your Wellness Center or Med Spa on Google
A hormone therapy clinic in Ocala, FL called me last month. She'd been running Facebook ads, had a nice website, even rented billboards. But when she Googled "testosterone therapy Ocala" her practice was nowhere.
Position 7. Sometimes 8. Below the fold. Invisible to most searchers.
Meanwhile, a competitor who'd been open for half as long was sitting in position 1. Getting all the calls. All the new patients.
The problem wasn't her practice. Her patients loved her. She had great reviews. The problem was Google had no idea she existed for the searches that actually mattered.
Here's what's probably happening to your wellness center right now:
📂
Wrong Categories
You picked "Health Consultant" or "Spa" instead of "Men's Health Physician" or "Weight Loss Service." Google doesn't know what you actually do.
📍
No Geographical Signals
Your website doesn't mention the cities you serve. No pages for "Botox + City" or "Medical Weight Loss." Google can't rank you for searches you never mention.
⭐
Old or No Reviews
Last review was 6 months ago. Google thinks you're inactive. Competitors with fresh reviews every week rank higher even if they're newer.
Hormone Therapy Searches
🔎 testosterone therapy near me
🔎 HRT clinic [city name]
🔎 hormone replacement therapy [area]
🔎 TRT clinic near me
🔎 low testosterone treatment [city]
🔎 bioidentical hormone therapy [area]
🔎 men's health clinic near me
Med Spa & Aesthetics Searches
🔎 med spa near me
🔎 botox [city name]
🔎 laser hair removal [area]
🔎 medical spa [city]
🔎 skin rejuvenation near me
🔎 aesthetic treatments [area]
🔎anti-aging clinic near me
Medical Weight Loss Searches
🔎 medical weight loss near me
🔎 GLP-1 clinic [city]
🔎 semaglutide weight loss
🔎 weight loss doctor nearme
🔎 medical weight loss program
🔎 prescription weight loss [area]
Wellness & Peptides Searches
🔎 peptide therapy near me
🔎 IV therapy [city]
🔎 wellness center [area]
🔎 NAD+ therapy near me
🔎functional medicine [city]
🔎 preventative health clinic [area]
🔎 longevity clinic near me
Most wellness centers have the wrong primary category. We've seen HRT clinics listed as "Health Consultant" or "Alternative Medicine" when they should be "Women's Health Clinic" or "Men's Health Physician."
That one change can move you up 3-4 positions.
We also add secondary categories for every service you offer. Weight loss, peptides, IV therapy, aesthetics. Each category opens up new search visibility.
Build Geographical Relevance
We create service pages that target exactly what people in your area search for. Not generic content. Specific answers to local questions.
Real Example: Florida Hormone & Weight Loss Clinic
A TRT clinic in Beverly Hills, FL was stuck in position 5-6 on Google Maps. Patients searching "testosterone therapy near me" weren't seeing them.
We fixed their categories, added specific service areas, started a review system, and posted educational content twice a month. You can see their results here
How We Get Providers to Position 1-3
Local SEO for healthcare isn't the same as local SEO for a pizza shop. Google holds wellness centers to higher standards. We know exactly how to meet those standards while still getting you ranked.
1
Audit & Analysis
We check your current Google rankings, analyze your Google Business Profile, review your website, and research what your competitors are doing that you're not.
2
Profile Optimization
Fix categories, add service areas, upload professional photos, create posts, set up Q&A, and build the foundation for better rankings.
3
Website Optimization
Build location pages, service pages, and educational content that targets what patients in your area actually search for.
4
Review Generation
Set up automated systems that get you consistent new reviews from happy patients. Recent reviews = better rankings.
Our Local SEO Process for Wellness Centers
We don't use the same tactics we'd use for a plumber or a restaurant. Healthcare SEO requires compliance awareness, medical credibility signals, and understanding of how patients search for sensitive health services.
Staying Compliant on Google Business Profile
Wellness centers can't post whatever they want on GBP. There are rules about health claims, before/after photos, and what you can promise. We know these rules. Most marketers don't.
⚠️ What You CAN'T Do
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Make specific health claims without disclaimers
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Promise guaranteed results or timelines
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Use before/after photos without state-required disclaimers
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Say treatments are FDA-approved if they're off-label
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Target certain demographics in ways that violate healthcare advertising rules
✓ What You CAN Do
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Describe what treatments you offer
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Explain what to expect during consultations
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Share educational content about conditions you treat
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Post facility photos, staff photos, and treatment room images
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Include patient testimonials that mention experience, not specific results
Why This Matters
Google can suspend your entire GBP if you violate healthcare advertising policies. One wrong post about "guaranteed weight loss" or "cure low testosterone" and you disappear from maps overnight. We've seen it happen to clinics who hired marketers that didn't understand wellness center compliance.
We know what you can and can't say because we only work with wellness centers and healthcare practices. We're not guessing.