Meta Ads Management for Wellness Centers & Med Spas
Get Found By The RIght People
Stop wasting money on Facebook and Instagram ads that get likes but no patient bookings. We create compliance-focused campaigns for HRT clinics, med spas, and weight loss centers that turn ad spend into revenue.
$9-$30
Cost per qualified lead for wellness centers
What Meta Ads Actually Are
Meta is the company that owns Facebook and Instagram. Meta ads let you run advertisements on both platforms from one system.
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The power of Meta ads is the targeting. You can show your ad to people based on their age, location, interests, behavior, and more. Want to reach 35-50 year old homeowners in Citrus County who've shown interest in home improvement? You can do that. Want to target people who recently got engaged within 20 miles of your business? That too.
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It's not like a billboard where everyone sees the same thing whether they care or not. Meta ads put your message in front of people who are actually likely to become customers.
The Problems We Keep Seeing
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Ads Keep Getting Rejected
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You use words like "cure" or "lose 30 pounds" and Meta shuts down your account. Most agencies don't know healthcare advertising compliance.
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Wrong Audience Targeting​​
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You're targeting everyone "interested in health" instead of men 45-65 with symptoms of low testosterone or women researching aesthetic treatments.
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Clicks But No Appointments
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Spending $2,000/month and getting hundreds of clicks but almost no one actually books. Your landing page isn't converting or you're attracting lurkers only.
Most agencies marketing wellness centers never checked if the landing pages mentioned the actual treatments. Just took the money and ran generic "wellness center" campaigns that could've been for a yoga studio or a juice bar.
That's the problem with most marketing agencies. They treat wellness centers like they're selling shoes online. But you're not selling shoes. You're asking people to trust you with their hormones, their weight, their health problems that other doctors ignored for years.
Why Meta Ads Work for Local Businesses
Facebook has 2.9 billion users. Instagram has 2 billion. Your customers are on these platforms every single day, scrolling through their feeds.
The average person spends about 2.5 hours daily on social media. That's 2.5 hours where you could be in front of them with the right message.
Here's what makes Meta ads better than traditional advertising: you can start with a small budget and scale up based on what works. Spend $10 per day testing different ads. Once you find what performs well, put more money behind it.
Types of Meta Ads Campaigns We Run
Lead Generation Campaigns
Lead generation campaigns are designed to collect contact information from potential customers. Someone sees your ad, clicks it, fills out a form, and you get their name, email, and phone number.
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The genius of Meta's lead forms is they happen right inside Facebook or Instagram. People don't have to leave the app and go to your website. The form auto-fills with their information. Takes them about 5 seconds to submit.
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Lead gen campaigns work great for services where people need to talk to you before buying—contractors, medical offices, professional services, home services. Anything where the buying process starts with a consultation or estimate.
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Traffic Campaigns
Traffic campaigns send people to your website or a specific landing page. Good for e-commerce businesses, restaurants with online ordering, or anyone who needs people to visit a website to take action.
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We track what happens after people click. Did they fill out a contact form? Did they make a purchase? Did they book an appointment? Then we optimize the campaign to get more of those actions.
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Awareness Campaigns
Sometimes you just need people to know you exist. Awareness campaigns put your business in front of a large local audience repeatedly so when they need your service, they think of you first.
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This works well for new businesses or businesses entering a new market. You're not necessarily trying to get immediate sales—you're building brand recognition.
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Retargeting Campaigns
Retargeting shows ads to people who've already visited your website or engaged with your content. Someone visits your site, doesn't buy or contact you, then sees your ad on Facebook reminding them to come back.
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These campaigns convert really well because you're targeting warm leads who already know about you. Retargeting campaigns often cost less per conversion than cold traffic campaigns.
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An online store can get 35% of their sales from retargeting campaigns. People browse, leave, see the ad later, come back, and buy.
Our Meta Ads Process
Audience Research and Targeting
We don't just guess at who to target. We look at your current customer base and figure out what they have in common. Age, location, interests, behaviors.
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Then we build audiences in Meta's system that match those characteristics. We also create lookalike audiences. Meta finds people who are similar to your best customers.
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Example: For a med spa, target women ages 28-55 within 15 miles who'd shown interest in skincare, beauty, and wellness. Optionally exclude anyone who'd worked in medical fields (assuming they might get services elsewhere). That specific targeting means the ad spend went to people likely to book appointments.
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Campaign Setup and Optimization
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We set up the technical side—campaign objectives, budget allocation, bidding strategies, conversion tracking. Most business owners find this stuff confusing, which is why campaigns fail when they try to run them themselves.
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We also install the Meta pixel on your website (if you have one). This tracks what people do after clicking your ad, so we can optimize for actual results, not just clicks.
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Once campaigns are running, we check them almost daily. We adjust targeting, pause ads that aren't performing, increase budget on ads that are crushing it. Meta ads require active management—you can't just set them up and forget about them.
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Testing and Scaling
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We constantly test new audiences, new ad creative, new offers. What works this month might not work next month. Consumer behavior changes. Algorithms change. We stay on top of it.
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When we find a winner, we scale it. If an ad is getting leads for $12 each and performing well, we gradually increase the budget to get more leads at that same cost.
Common Meta Ads Mistakes (That We Fix)
1: Boosting posts instead of running campaigns. The "boost" button is easy but gives you way less control. Real campaigns let you choose objectives, audiences, placements, and track results properly.
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2: Targeting too broad. Running ads to everyone in a 50-mile radius wastes money. We narrow it down to people actually likely to buy.
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3. No conversion tracking. If you don't know which ads are bringing customers, you're flying blind. We set up proper tracking so you see exactly what's working.
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4. Not testing. Running one ad and hoping it works is gambling. We test multiple versions and let the data tell us what's best.
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5. Giving up too early. Some business owners run ads for a week, don't see immediate results, and quit. Most campaigns need at least 2-3 weeks to optimize.