Google Business Profile Optimization for Wellness Centers & Medical Spas
Stop losing patients to competitors with better Google visibility. We optimize GBP for hormone therapy clinics, weight loss centers, and medical spas across Florida.
3-5x
More patient calls from local search
30-90
Days to top 3 Google maps rankings
Why Your Wellness Center Barely Shows Up on Google
Someone in your area searches "testosterone therapy near me." Someone else types "medical weight loss clinic." Your competitors show up. You don't. Here's why that's happening.
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Wrong Categories
You picked "Personal Concierge Service" owhen you should have "Medical Clinic" for HRT or lab testing services. Google doesn't know what you actually if you're categories don't align.
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Vague Service Area
You listed your entire state instead of specific cities and neighborhoods. You're missing "near me" searches from people in your community
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Old or No Reviews
Your last review is from 8 months ago. Google thinks you're inactive or unreliable. Competitors with recent reviews get the calls instead.
Think about the last time you needed a new doctor or wanted to try a med spa. You probably didn't visit ten different websites. You looked at Google Maps, checked a few reviews, looked at some photos, and made a decision right there.
Your potential patients are doing the same thing. If your profile isn't set up right, you're invisible. If it looks neglected, you look unreliable. If it's optimized properly, you get the call.
What Actually Matters for Wellness Centers
Categories: The difference between showing up for "testosterone clinic" vs. not showing up at all
Service Areas: Being visible in every neighborhood and city you serve
Recent Reviews: Proof you're active, legitimate, and trusted
Regular Posts: Educational content that builds trust before the call
Q&A Management: Answering common questions about HRT, pricing, insurance
Quality Photos: Your actual facility, staff, and treatment rooms
Real Impact for Local Wellness Center
A TRT clinic in Beverly Hills was stuck in position 5-6 on Google Maps. Patients searching "testosterone therapy near me" weren't seeing them.
We fixed their categories, added specific service areas, started a review system, and posted educational content twice a month.
Google's Algorithm Rewards Activity
Google wants to send people to businesses that are active, responsive, and trustworthy. Fresh reviews, recent posts, answered questions, and updated photos all signal you're a real, operating business.
Competitors who haven't updated their profile in months get buried. You get the visibility.
Your Google Business Profile IS Your Storefront Now
When someone searches for hormone therapy or medical weight loss in your area, they see your Google Business Profile before they ever visit your website. That little box with your hours, photos, and reviews? That's where patients decide whether to call you or someone else.
What to Post on Your Google Business Profile
Google lets you create posts directly on your profile. Most wellness centers never use this feature. That's free marketing you're wasting. Here's what actually works for hormone therapy and medical weight loss clinics.
Educational Content
Answer questions patients actually have before they call. Build trust by showing you understand their problems.
"Signs of Low Testosterone: Fatigue, weight gain, low libido, brain fog. If you're experiencing these, hormone testing might reveal the actual cause."
What to Expect Posts
Reduce anxiety about first appointments. Patients who know what's coming are more likely to book.
"Your First HRT Consultation: We'll review symptoms, order comprehensive labs, discuss treatment options, and answer all your questions. No pressure to start immediately."
New Service Announcements
Let existing followers and searchers know about expanded offerings.
"Now Offering Peptide Therapy: BPC-157 for injury recovery, CJC/Ipamorelin for muscle building and fat loss. Schedule a consultation to learn more."
Myth-Busting Content
Address common misconceptions that stop people from seeking treatment.
"Myth: Testosterone therapy causes heart problems. Reality: Recent studies show properly managed TRT doesn't increase cardiovascular risk in healthy men."
Seasonal Promotions
Limited-time offers create urgency without being pushy.
"Spring Wellness Special: Comprehensive hormone panel + consultation $199 (regularly $349). New patients only. Book by April 30th."
Staff Spotlights
Humanize your practice. Patients want to know who they'll be working with.
"Meet Dr. Sarah: Board-certified in functional medicine with 10+ years specializing in hormone optimization. She understands what you're going through because she's helped hundreds of patients get their lives back."
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Follow-Up Text
One or two weeks after treatment: "How are you feeling since starting HRT?" Just checking in.
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Review Request
"If you're happy with your care, sharing your experience helps other people find us."
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Make It Easy
Direct link to your Google review page. One click. No searching. No hassle. People who like you will actually do it.
We Build This Into Your CRM
Automated follow-up sequences that check in on patients, ask at the right time, and make reviewing easy. You don't have to remember. You don't have to manually send texts. It just happens consistently.
Getting Reviews Without Being Weird About It
Here's an uncomfortable truth: wellness centers need reviews. They increase click-through rate like crazy. But asking for them feels awkward when you're treating sensitive stuff like hormone issues or weight problems.
GBP Optimization Services We Provide
We handle everything that makes your Google Business Profile actually work for patient acquisition. Not just setup and forget, ongoing optimization that keeps you visible.
Category Research & Optimization
We identify which categories your competitors use, research what actually ranks for your services, and configure your profile for maximum visibility.
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Service Area Configuration
List every city, neighborhood, and community you serve. Show up in "near me" searches from Silver Springs, Belleview, Marion Oaks, and everywhere else you work.
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Review Generation System
Automated follow-up system that gets you consistent reviews from happy patients. Not pushy - just natural check-ins that make asking easy.
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Photo Optimization & Management
Professional photos of your facility, staff, and services. Monthly updates so your profile stays current and shows you're active.
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Monthly Post Creation
Educational content about HRT, weight loss, peptides, and your services. Builds trust before the call and signals activity to Google.
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Q&A Management
Answer patient questions about pricing, insurance, treatments, and appointments. Seed helpful FAQs so accurate info is always visible.
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Performance Tracking
Monthly reports on search visibility, calls, direction requests, and website clicks. You'll know exactly what's working.
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Compliance Monitoring
We know what wellness centers can and can't say on GBP. No before/after photos without disclaimers. No illegal health claims. Stay compliant.
Staying Compliant on Google Business Profile
Wellness centers can't post whatever they want on GBP. There are rules about health claims, before/after photos, and what you can promise. We know these rules. Most marketers don't.
⚠️ What You CAN'T Do
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Make specific health claims without disclaimers
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Promise guaranteed results or timelines
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Use before/after photos without state-required disclaimers
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Say treatments are FDA-approved if they're off-label
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Target certain demographics in ways that violate healthcare advertising rules
✓ What You CAN Do
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Describe what treatments you offer
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Explain what to expect during consultations
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Share educational content about conditions you treat
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Post facility photos, staff photos, and treatment room images
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Include patient testimonials that mention experience, not specific results
Why This Matters
Google can suspend your entire GBP if you violate healthcare advertising policies. One wrong post about "guaranteed weight loss" or "cure low testosterone" and you disappear from maps overnight. We've seen it happen to clinics who hired marketers that didn't understand wellness center compliance.
We know what you can and can't say because we only work with wellness centers and healthcare practices. We're not guessing.
Why Wellness Centers Work With Us
You can't make specific health claims without evidence. You can't use before/after photos without disclaimers in some states. You can't target certain demographics for certain treatments. You can't say stuff is "FDA-approved" if it's off-label use.
Most marketing agencies don't know any of this. They'll create content that puts you at risk because they treat you like any other client.
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We Only Work With Healthcare
We Only Work With Healthcare
We're not a general marketing agency that treats wellness centers like any other client. We know BHRT from GLP medications. We understand functional medicine vs aesthetics. You don't have to explain what peptides are.
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Actual Results, Not Vanity Metrics
We track what matters: search visibility, patient calls, direction requests, appointment bookings. Not impressions or reach. Revenue-focused optimization.
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Compliance Built In
We know what wellness centers can and can't say on GBP. No risky health claims. No compliance violations. No getting your profile suspended because we don't understand healthcare advertising rules.
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Direct Access
No account managers who don't understand your business. You work directly with people who know wellness center marketing inside and out.