Case Study: How We Doubled Inquiries for SRS Men's Vitality Hub Through GBP Optimization & TRT Page Overhaul

A men's health clinic in Tinley Park, Illinois reached out to us after not having any luck generating business by posting on her social media every day.

After speaking with Shannon, the owner, I showed her that she was prioritizing the wrong thing. After we fixed her Google presence and website, she started outranking competitors who have been around for years, and got 3 new patients in the first two weeks.

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"Christian is helping me with my new business. He excelled at SEO and tweaking my google page and website. Within a week 3 new patients. Thank you!"

- Shannon Lewis - SRS Men's Vitality Hub

What We Actually Did

Step 1: Fixed the Google Business Profile Foundation

The GBP was a disaster, so we started there.

Category Optimization After looking at the GBP, we found she only had one category listed and 0 services, severely limiting what Google can show her business for.

This one change expanded the searches they could appear in by probably 300%. Now they could rank for men's health searches, hormone therapy searches, and wellness searches—not just generic medical clinic queries.

NAP Cleanup Their Name, Address, Phone information was inconsistent everywhere. The website said "SRS Men's Vitality Hub." Google said "SRS Vitality Hub." One directory listing said "SRS Men's Health." Their phone number was formatted three different ways.

Google hates this. It looks like different businesses or fake listings.

We standardized everything:

Exact same business name everywhere
Consistent address format
Same phone number format across all platforms
Updated 15+ directory listings to match

Boring work, but it matters. A lot.

Step 2: Completely Rewrote the TRT Service Page

Their existing TRT page was just like everybody else's. It was maybe 300 words of corporate medical speak that said basically nothing useful.

We rebuilt it from scratch with a focus on:

Real Information Men Actually Want Instead of "We provide comprehensive testosterone replacement therapy services," we wrote content that addressed real questions:

What low testosterone actually feels like (fatigue, brain fog, low sex drive, weight gain)
Why it happens (age, lifestyle, medical conditions)
What treatment looks like (testing, protocols, monitoring)
What results to expect (timeline, realistic outcomes)
Cost and insurance information

Local Optimization We made it crystal clear this was a local clinic serving their specific city and surrounding area. Mentioned the city name naturally throughout, referenced local neighborhoods, talked about serving men in the region.

Why Most Clinics Fail at This

The testosterone replacement therapy market is competitive. Lots of clinics, lots of online services, lots of noise. Most fail at local SEO because:

They set up their Google Business Profile once and never touch it again. They write generic website content that sounds like everyone else. They don't ask for reviews. They don't optimize for local search. They don't create helpful content.

SRS Men's Vitality Hub was making these same mistakes. The difference is they were willing to fix them.

The Takeaway for Other Wellness Clinics

If you're running a TRT clinic, HRT practice, medical weight loss program, or any other wellness service and you're not dominating local search, you're leaving money on the table.

Your Google Business Profile is probably a mess. Your service pages probably sound like they were written by a committee. Your NAP information probably doesn't match everywhere. You probably aren't asking for reviews.

Fix those things and you'll see results. Not overnight, but within a few months you'll wonder why you waited so long. We did this for SRS Men's Vitality Hub in one market. We can do it for your practice too.

Citrus Ridge Marketing helps wellness centers, TRT clinics, and medical practices in Florida get found by the patients who need them. Call us at 352-340-2792.

Getting Your Men's Health Clinic or Wellness Center More Customers From Google and AI Search

If you're tired of watching customers drive past you to businesses in other cities because they found them on Google first, it's time to fix your local SEO.

Call or text us at 352-340-2792 or fill out the form below. We'll look at where you're ranking now and show you exactly how we'd get you to the top of Google search results in Beverly Hills and throughout Citrus County.