Meta Ads Management: Facebook & Instagram Advertising That Works

A local musician in Citrus County came to us with 200 Spotify followers and barely any people showing up to his gigs. He was posting on social media but getting nowhere. We ran targeted Meta ads for him—spent about $300 over two months promoting his music to people within 25 miles who liked similar artists.

He added 500 new Spotify listeners and started selling tickets to shows at local venues. People were coming up to him saying "I saw your ad on Instagram." That's what good Meta ads do—they put you in front of the right people at the right time.

Most businesses waste money on Facebook and Instagram ads because they're just boosting posts randomly. We build actual campaigns with targeting, testing, and tracking so you know exactly what you're getting for your money.

What Meta Ads Actually Are

Meta is the company that owns Facebook and Instagram. Meta ads let you run advertisements on both platforms from one system.

The power of Meta ads is the targeting. You can show your ad to people based on their age, location, interests, behavior, and more. Want to reach 35-50 year old homeowners in Citrus County who've shown interest in home improvement? You can do that. Want to target people who recently got engaged within 20 miles of your business? That too.

It's not like a billboard where everyone sees the same thing whether they care or not. Meta ads put your message in front of people who are actually likely to become customers.

Why Meta Ads Work for Local Businesses

Facebook has 2.9 billion users. Instagram has 2 billion. Your customers are on these platforms every single day, scrolling through their feeds.

The average person spends about 2.5 hours daily on social media. That's 2.5 hours where you could be in front of them with the right message.

Here's what makes Meta ads better than traditional advertising: you can start with a small budget and scale up based on what works. Spend $10 per day testing different ads. Once you find what performs well, put more money behind it.

Types of Meta Ads Campaigns We Run

Lead Generation Campaigns

Lead generation campaigns are designed to collect contact information from potential customers. Someone sees your ad, clicks it, fills out a form, and you get their name, email, and phone number.

The genius of Meta's lead forms is they happen right inside Facebook or Instagram. People don't have to leave the app and go to your website. The form auto-fills with their information. Takes them about 5 seconds to submit.

Lead gen campaigns work great for services where people need to talk to you before buying—contractors, medical offices, professional services, home services. Anything where the buying process starts with a consultation or estimate.

Traffic Campaigns

Traffic campaigns send people to your website or a specific landing page. Good for e-commerce businesses, restaurants with online ordering, or anyone who needs people to visit a website to take action.

We track what happens after people click. Did they fill out a contact form? Did they make a purchase? Did they book an appointment? Then we optimize the campaign to get more of those actions.

Awareness Campaigns

Sometimes you just need people to know you exist. Awareness campaigns put your business in front of a large local audience repeatedly so when they need your service, they think of you first.

This works well for new businesses or businesses entering a new market. You're not necessarily trying to get immediate sales—you're building brand recognition.

Retargeting Campaigns

Retargeting shows ads to people who've already visited your website or engaged with your content. Someone visits your site, doesn't buy or contact you, then sees your ad on Facebook reminding them to come back.

These campaigns convert really well because you're targeting warm leads who already know about you. Retargeting campaigns often cost less per conversion than cold traffic campaigns.

An online store can get 35% of their sales from retargeting campaigns. People browse, leave, see the ad later, come back, and buy.

Our Meta Ads Process

Audience Research and Targeting

We don't just guess at who to target. We look at your current customer base and figure out what they have in common. Age, location, interests, behaviors.

Then we build audiences in Meta's system that match those characteristics. We also create lookalike audiences—Meta finds people who are similar to your best customers.

Example: For a med spa, target women ages 28-55 within 15 miles who'd shown interest in skincare, beauty, and wellness. Optionally exclude anyone who'd worked in medical fields (assuming they might get services elsewhere). That specific targeting means the ad spend went to people likely to book appointments.

Ad Creative Development

The image or video and the words matter just as much as targeting. We create multiple versions of your ad—different images, different headlines, different descriptions.

Then we test them against each other to see which performs best. Maybe the ad with the before/after photo gets twice as many clicks as the ad with just your logo. Now we know what works.

We write ad copy that sounds like a person, not a corporation. We focus on the benefit to the customer, not features of your service. "Get your AC fixed today before it hits 95 degrees" performs better than "We provide comprehensive HVAC services."

Campaign Setup and Optimization

We set up the technical side—campaign objectives, budget allocation, bidding strategies, conversion tracking. Most business owners find this stuff confusing, which is why campaigns fail when they try to run them themselves.

We also install the Meta pixel on your website (if you have one). This tracks what people do after clicking your ad, so we can optimize for actual results, not just clicks.

Once campaigns are running, we check them almost daily. We adjust targeting, pause ads that aren't performing, increase budget on ads that are crushing it. Meta ads require active management—you can't just set them up and forget about them.

Testing and Scaling

We constantly test new audiences, new ad creative, new offers. What works this month might not work next month. Consumer behavior changes. Algorithms change. We stay on top of it.

When we find a winner, we scale it. If an ad is getting leads for $12 each and performing well, we gradually increase the budget to get more leads at that same cost.

Common Meta Ads Mistakes (That We Fix)

1: Boosting posts instead of running campaigns. The "boost" button is easy but gives you way less control. Real campaigns let you choose objectives, audiences, placements, and track results properly.

2: Targeting too broad. Running ads to everyone in a 50-mile radius wastes money. We narrow it down to people actually likely to buy.

3. No conversion tracking. If you don't know which ads are bringing customers, you're flying blind. We set up proper tracking so you see exactly what's working.

4. Not testing. Running one ad and hoping it works is gambling. We test multiple versions and let the data tell us what's best.

5. Giving up too early. Some business owners run ads for a week, don't see immediate results, and quit. Most campaigns need at least 2-3 weeks to optimize.

Industries That Do Well with Meta Ads

Pretty much any business can succeed with Meta ads if the strategy is right.

Home services (HVAC, plumbing, roofing, landscaping)
Medical and wellness (med spas, chiropractors, dentists)
Professional services (lawyers, accountants, consultants)
Retail and e-commerce
Restaurants and food businesses
Fitness and gyms
Real estate agents
Local events and entertainment

The key is matching your offer to the right audience and having a clear next step for people to take.

What It Costs

Our Meta ads management starts at 25% of your monthly ad budget for the management fee and decreases as ad budget goes up, plus whatever you spend on the actual ads (which goes directly to Meta, not us).

Most clients spend $500-2,000 monthly on ad spend depending on their goals and industry. Competitive industries need bigger budgets to see results.

You're not locked into long contracts. Month-to-month. If the ads aren't working, you can cancel anytime. We're confident enough in our results that we don't need to trap anyone in a contract.

Getting Started with Meta Ads in Citrus County & Surrounding Areas

If you're ready to start running ads that actually bring in customers, here's what happens next:

We talk about your business, your goals, and who your ideal customer is. We look at what you've tried before (if anything) and figure out what strategy makes sense.

Then we build a campaign plan—what type of ads we'll run, who we'll target, and what budget makes sense.

Ready to start getting customers from Facebook and Instagram? Call or text us at

352-340-2792 or fill out the form below. We'll put together a custom Meta ads strategy for your business and show you exactly what kind of results you can expect.